Evergreen content is online content that is perpetually relevant and able to continue attracting traffic for significant amounts of time after publication. Building a strong content portfolio of evergreen content can form a valuable part of your SEO and social media strategy.
What is evergreen content?
When choosing a topic for evergreen content, it’s important to avoid subjects that are likely to become less relevant over time. News articles, political discussion, cultural fads and fashion trends are all topics that lose relevance quickly and make for poor evergreen content.