How we doubled our social media reach in just one month

This post was originally published on Gowland Media and reproduced here with permission.

We run a bunch of social media profiles for (almost) all of the websites that we run. On the first day of October; The Web Atom, Critter Addiction, Aviculture Hub, Teh Sims, and SingularLabs had roughly 1,800 followers between them. The goal was to add 500 followers over the month, but incredibly the strategy we used added well over 2,000 new followers; more than doubling our social media reach in just a single month.


We concentrated most heavily on building our Twitter presence using three strategies, which will be discussed in detail below. The purpose of the exercise was to gain followers who are genuinely interested in becoming customers or consuming our content, so we didn’t waste time buying fake followers.
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5 Common Beginner Webmaster Mistakes

Every successful website owner has made many painful and embarrassing mistakes along the path to success. In this post, we look at five of the most common mistakes we see from beginner webmasters and some things you can do to avoid them.

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Google Chrome will soon mark HTTP connections as insecure

Google have announced that Chrome 56 (coming in January 2017) will mark websites using plain HTTP connections as insecure and show a security warning.


The “not secure” indicator will appear next to the address bar on web pages that have input fields for passwords or credit card numbers.

Over subsequent Google Chrome releases, the scope of the browsers HTTP connection warnings will be expanded. Eventually all websites delivered over HTTP will have a security warning – regardless of what data is being transmitted.

Google’s search engine already penalizes websites that do not support SSL. This new penalty is likely to further motivate website owners to make their pages secure or risk damaging their traffic and sales.

Switching to HTTPS has never been easier. Most established content management systems support running over HTTPS with minimal configuration needed. Furthermore, several free providers of SSL certificates have emerged in recent years; most significantly CloudFlare and Let’s Encrypt.

What is ‘Evergreen Content’ and how can I use it effectively?

Evergreen content is online content that is perpetually relevant and able to continue attracting traffic for significant amounts of time after publication. Building a strong content portfolio of evergreen content can form a valuable part of your SEO and social media strategy.


What is evergreen content?

When choosing a topic for evergreen content, it’s important to avoid subjects that are likely to become less relevant over time. News articles, political discussion, cultural fads and fashion trends are all topics that lose relevance quickly and make for poor evergreen content.
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Google will start ranking mobile sites lower if they display pop-ups

Google have announced that they will be penalizing the search rankings of sites that display full-screen popup ads.

Sites that use popup ads, interstitial pages, or display full screen “subscribe” offers will be penalized, while sites using popups for logins and adult content warnings will be unaffected by the change.


The specific no-nos included in Google’s announcement include:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Make sure your website complies with these new guidelines, or you could risk losing a substantial amount of traffic. Especially since mobile web browsers now make up over 60% of browsing traffic.

Envato Elements – Unlimited Design Resources for a Monthly Subscription

Envato, the Australian company that runs the world’s largest online market for digital goods, recently launched a new service for designers. Envato Elements provides a library of graphics resources for use in creative projects for a small monthly fee. The service is targeted towards agencies and designers who need digital assets on a frequent or high-volume basis.


The library of resources currently contains over five thousand items, most (all?) of which seem to be sourced from the existing Envato Market. The collection contains items useful to a wide range of design projects, including icons, logos, graphics, backgrounds, fonts, photoshop brushes, PSD templates, and much, much more.


Envato have also put considerable effort into ensuring all items have liberal licensing policies and the authors are fairly compensated for their work. From the about page.

One Simple Commercial License For All Content
We want to make it easy for you to do the right thing. That’s why we came up with one license that gives you broad commercial rights, and applies to everything. So you can use items with confidence in all your projects.

A Fairer Approach To Revenue Share
As a company, Envato believes that when the community succeeds, we succeed. We’re proud to be providing a way for independent designers to earn a living doing what they love. For Envato Elements, we’re sharing 50% of net revenue and pioneering the use of subscriber share.

Access to the service will start at $49.00 a month, however those who sign up during the beta period will pay just $19 a month. The lower price is fixed for the life of the subscription.
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