Marketing

How we doubled our social media reach in just one month

This post was originally published on Gowland Media and reproduced here with permission.


We run a bunch of social media profiles for (almost) all of the websites that we run. On the first day of October; The Web Atom, Critter Addiction, Aviculture Hub, Teh Sims, and SingularLabs had roughly 1,800 followers between them. The goal was to add 500 followers over the month, but incredibly the strategy we used added well over 2,000 new followers; more than doubling our social media reach in just a single month.

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We concentrated most heavily on building our Twitter presence using three strategies, which will be discussed in detail below. The purpose of the exercise was to gain followers who are genuinely interested in becoming customers or consuming our content, so we didn’t waste time buying fake followers.
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5 Common Beginner Webmaster Mistakes

Every successful website owner has made many painful and embarrassing mistakes along the path to success. In this post, we look at five of the most common mistakes we see from beginner webmasters and some things you can do to avoid them.

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What is ‘Evergreen Content’ and how can I use it effectively?

Evergreen content is online content that is perpetually relevant and able to continue attracting traffic for significant amounts of time after publication. Building a strong content portfolio of evergreen content can form a valuable part of your SEO and social media strategy.

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What is evergreen content?

When choosing a topic for evergreen content, it’s important to avoid subjects that are likely to become less relevant over time. News articles, political discussion, cultural fads and fashion trends are all topics that lose relevance quickly and make for poor evergreen content.
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Google will start ranking mobile sites lower if they display pop-ups

Google have announced that they will be penalizing the search rankings of sites that display full-screen popup ads.

Sites that use popup ads, interstitial pages, or display full screen “subscribe” offers will be penalized, while sites using popups for logins and adult content warnings will be unaffected by the change.

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The specific no-nos included in Google’s announcement include:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Make sure your website complies with these new guidelines, or you could risk losing a substantial amount of traffic. Especially since mobile web browsers now make up over 60% of browsing traffic.